Find better-fit prospects. Start more relevant sales conversations.
Commercial Signal helps B2B service businesses identify suitable companies, research relevant business changes and build a repeatable process for reaching decision-makers.
Start with one focused pilot, clear deliverables and agreed measures.
Make business development more deliberate.
Referrals remain valuable. A repeatable prospecting process gives your team another way to identify potential customers and start relevant conversations.
Less time piecing together company research.
More context behind each approach.
A clearer view of outreach, replies and next steps.
Research adds context before outreach begins.
A contact record tells you who someone is. A researched shortlist also shows why the company may be relevant and what your team should check next.
Contact list
- Company and contact details.
- Limited context for the approach.
- Further qualification required.
Researched shortlist
- Company fit checked.
- Relevant event with source and date.
- Decision-maker and suggested next action.
From a broad market to a reviewed shortlist.
From target-market research to a working outreach process.
Target-account research
Define the companies that fit your service and build a checked shortlist.
Signal research
Investigate relevant events, with source evidence and dates your team can review.
Contact and outreach setup
Identify relevant decision-makers and prepare an agreed campaign or handoff to your sales team.
Reporting and handover
Review responses, refine the process and document how the workflow operates.
A relevant event gives you a reason to investigate.
A vacancy linked to your service
A role can reveal an active priority, but relevance depends on the role, location and your offer.
An announced expansion
A new office or market may create a useful research prompt, subject to fit and timing.
A named project or tender
A specific initiative can add context, but requirements and supplier access still need checking.
A new decision-maker
A leadership change may justify research into priorities; it does not prove budget or intent.
We check the event against your customer criteria before treating it as an outreach opportunity.
For example: helping a specialist recruiter find relevant employers.
A focused workflow can identify employers advertising roles in the recruiter’s specialism, check location and role fit, research hiring contacts and organise a shortlist for review.
Define roles and geography
Find and check employer vacancies
Add contact information and relevant context
Deliver a reviewed shortlist
The review can record restrictions and uncertainties, including explicit no-agency wording. A vacancy is a reason to investigate, not evidence that an employer wants agency support.
Start with one workflow. Build from what you learn.
A fixed-scope pilot creates a practical starting point without publishing an assumed price or guaranteed timeline.
Understand
Agree who you want to reach, what you sell and how your team follows up.
Test
Review a small research sample together before scaling.
Build
Implement the agreed research, contact and outreach workflow.
Improve and hand over
Use feedback and responses to refine the process, with documentation and training.
A system your team can understand and control.
Your proposal sets out what you control, what is handed over and which software subscriptions remain necessary.
For B2B service businesses ready to follow up.
Potential fits include specialist recruitment, agencies, consultancies and other B2B services.
Practical business experience. Direct involvement.
Commercial Signal is led by Vishal Mavadia, who has run Rapid Documents since 2007 and has experience coordinating client service, business operations and specialist delivery partners.
He brings that practical approach to prospect research and outbound systems: understand the customer, check the evidence and build a process the business can use.
You work directly with Vishal on the brief and delivery, with specialist technical support where needed.
Clear answers before you start.
What is a signal?
A dated business event that may make an approach relevant. It helps prioritise research; it does not prove budget or buying intent.
Do you guarantee meetings or sales?
No. We agree project deliverables and measures. Commercial results also depend on your offer, market, timing and sales follow-up.
Do you run the outreach?
The scope can include research, campaign setup, ongoing operation or handover. Responsibilities are agreed before the project starts.
What do we keep?
Your proposal identifies the accounts, data, workflows and documentation you control, alongside third-party dependencies.
What does it cost?
We quote for a defined pilot and explain implementation, software, data and optional support costs separately.
What happens in the growth review?
We discuss your target customers and current prospecting, then assess whether a focused pilot is worth exploring.
Let’s improve how you find your next clients.
Tell us who you want to reach and how you find customers today. We’ll explore a focused first project.
No obligation to proceed.